ENTER DJOID
Branding DJOID. An ai-powered music software for DJs.
Take a look at my branding work for DJOID, an AI-powered music management software for DJs.
For the brand identity I started with three creative routes that set the tone, the vibe for the brand that resonated with the end user, the DJ. What kind of mood are they in when they are selecting music, tweaking sets, analysing the progression of the beats and the journey into the soundscapes of their library. This is what we went with, going boldly where no DJ (brand) has gone before. ENTER DJOID. The spaceship.
Behind the scenes:
It all started with the idea, the core concept. What is the brand at its core?
What’s the idea that runs through everything?
What is the unique vibe that would resonate with the audience?
We looked at 3 routes, 3 vibes.
We chose 1: THE SPACESHIP.
Chosen route: The Spaceship.
Pressing buttons, analysing sounds, tweaking vibrations, looking for a new discovery to bring back and share with the world. A dj exploring their music and building sets feels similar to an astronaut’s journey through space in a spaceship. With everyone going black, we decided to go white. We explored many different ways to bring the idea of The Spaceship to life, visually. What we landed on is this minimal yet fresh combination of the spacey white, paired with a simple yet striking set of vibrating lines that represent the sound waves, set progressions, vibes of the music scapes to be explored, aboard this platform, this spaceship, called DJOID.
Then we looked at the icon, what is the logo icon? What does it represent in its purest form, as a symbol, of DJOID, an ai-powered music management platform for DJs.
ENTER DJOID
In a world where AI can create a brand in seconds, how do you make sure it’s meaningful & memorable?
What is a brand beyond it’s design? What is the impact you make beyond the product or service you sell?
A brand should be able to translate to future products and experience. Like, if Nike made a hotel, can you picture it?
That’s the power of a strong brand.
Defining what makes you unique, and turning it into a brand is my forte.
It starts with understanding your vision and mission in the world (beyond product), understanding your audience and what you do that is a unique offering to their world. From there I define a creative direction; a core brand personality; an idea that lives beyond the logo and design. A concept that is based on your mission, vision, and product, and most importantly resonates with your audience.
What would make your audience deeply relate to your brand and understand it in an instant? A strong brand is one that evokes strong feelings in people and turns them into loyal consumers and a strong community of fans who will support the brand for years to come.
How do I know this? I’ve been working with global brands on brand strategy and multi-market global campaigns for 15+ years, for major brands like Huawei, BOSE and HSBC, with a focus on social and digital.
Now I’m building cool brands with purpose-driven founders in tech, and beyond.
If you’re here to build your brand. Let’s connect.