What is fractional work?
Essentially it’s hiring a senior-level partner at a fraction of their full-time rate. Work is scoped per hour, with hourly packages or ad-hoc weekly hours. A senior partner providing expert advice and efficient support for your business, when you need it.
As a Fractional Chief Creative & Brand Officer, I help founders :
Diagnose brand issues
Provide efficient and effective solutions
Support with a trusted senior network of creatives
Bring 10+ years of experience leading creative & comms strategy at award-winning agencies for brands like Huawei, BOSE, HSBC, Philips;
And 5+ years building successful brands from the ground up for tech startups
Work on call, with flexible, ad-hoc hours
this is For founders who:
Want senior thinking in brand expertise
Are tired of creative agencies
Don’t want to manage freelancers
Value taste, judgment, and partnership
Need to outsource mental load of brand decisions to an expert they can rely on
how a fractional engagement works
I operate as your creative & brand partner and come in to review and update your brand based on specific pain points. Weekly hours scoped as needed.
I can also lead more holistic brand strategy realignment, together with an updated comms strategy and brand assets refresh.
That means:
Leadership and recommendations
Clarity over quantity
Collaboration and partnership
Support from a senior network as needed
This engagement works best when founders want to delegate brand decision-making. Happy to jump on quick calls and ask for efficient help or guidance based on expertise.
an overview of brand work
01 – Brand Strategy & identity realignment
Review and refine brand strategy or brand elements
Outcome:
Clearer messaging
Refined brand narrative / storytelling
Updated messaging principles to guide all future work
Review and refine logo and other brand elements
02 - Comms strategy refresh
Review and update specific messaging or overall strategy
Outcome:
Updating messaging frameworks for key channels
Guidance on tone of voice and brand storytelling
Strategy and ideas for content
Direction for founder, product, and community communication
03 – Website & content updates
Updates to website and other brand channels
Outcome:
A refreshed website page aligned with clearer messaging and brand storytelling
Updates to messaging to supports conversion, reflects authenticity
Content that speaks to the company’s current stage and ambition
Services would be tailored based on the specific business needs.
