brand world building
for tech companies doing great things.
RAD AMS – a tech brand incubator
based in Amsterdam, working with the world.
Led by Radina Galabova, Founder & Fractional Chief Brand Officer (CBO).
DM on LinkedIn
PSST 🤫 Brewing something really cool for events in Amsterdam with a kick*ss creative technologist, let’s chat.
“my niche is niche tech”
FinTech, S*xTech, MusicTech, CreativeTech, GigEconomyTech, EdTech – what’s next?
Client testimonial:
Radina is a world-class creative and strategist. We've worked together on several projects. At one edtech startup, Radina crafted storytelling and brand collateral. This creative + strategic direction helped us connect with 10x more users and potential hires. This helped us make a real impact and go from 0 to 6-figure ARR in Y1. [See case study]
Radina's creative work is grounded in an understanding of what a business needs to connect meaningfully with people. She thinks like a founder and executes like a creative director with taste and experience.
If you're building something important in tech, talk to Radina!
Saif Sarwar
Co-Founder of Educave.ai
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DJOID: ENTER DJOID
AI + MusicTech
Brand refresh for Berlin-based AI-powered DJ music management software pre-launch. Going strong 3 years later. Present at ADE 2025.
The Online School: QUESTIONS
AI + EdTech
A brand strategy sprint and defined comms direction that was pivotal in helping the team reach 10x more people and grow the business from 0 to 6-figure in Y1.
SO-COL: SO-COOL
Web3 + SocialFi
Joined the founding team and built this NFT-powered social platform brand from the ground up, transforming the brand with a pivotal brand change in the beginning – brand spelling, and taking the brand to global stages at Token2049, and official Formula 1 afterparties worldwide (Amber Lounge).
Whisper: You do you, better.
AI + S*xTech
Updated brand strategy and creative direction pre-launch for US-based AI chatbot builder for OnlyFans creators. Joined the founding team as Chief Creative Officer and grew socials by 30%+ organically and raised $1 million in 6 months.
Hybrid Xperience: Creative + Tech = Magic
AI + CreativeTech
Strategic brand positioning and refresh for this immersive AI art and creative studio based in Dubai, that needed clarity in articulating what they do to attract the right clients, and show up as category leader in this space.
rad collabs
Working with experts across marketing and business development, and operations.
See the growing list of collab partners here.
Client testimonial:
Radina's been awesome to work with over the last ~12 months. Our first major project, a brand refresh + landing page design, continues to pay off handsomely for the business. It's responsible for a majority of our new leads at this point. And we continue to work on more and more together. She's been great to work with, super fast and efficient, communicative, and enjoyable. She takes my half-baked ideas and turns them into something impressive :). Excited to continue working with her.
Taylor Crane,
Founder of Fractional Jobs.
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interested? let’s grab a coffee ☕️
Virtual, or IRL, with RAD AMS Founder & Fractional CBO, Radina Galabova.
tech companies building our future need brands worth believing in.
A lesson on how your brand story can affect your market share – When 1.5 million people jumped ship to Claude from ChatGPT:
Your values and perceived purpose really drive adoption, or in this case, churn.
Read more on Tech Crunch.
Users chose the more purpose-driven brand, and dropped the one that doesn’t align with their values.
purpose-driven brands
double in value 📈
Brands that were outwardly purpose-driven grew by +175% in brand value over 12 years. Study by global market researcher, Kantar.
brand strategy helps you attract the right audience, effortlessly
When you speak to them in a way that deeply resonates. When you talk about your mission in a way that makes them want to join and support everything that you do, and continue to buy from you and promote you, unprompted. That’s the power of purpose-led brand building.
🌷
the 2-week
brand sprint
A focused sprint to build your purpose-driven brand strategy and elevate your narrative across all touch points — from someone who's done it for 15+ years for brands like Bose, HSBC, and 30+ startups. Walk away with a rejuvenated brand you can brief your team on, and your agents.
🦾
A strategic brand transformation in 2 weeks, not 2 months.
Recent feedback: “This is very inspiring!”
Book a virtual coffee ☕️ with a chief brand officer
Sometimes all you need is the right prompt to point you in the right direction. Dial a brand expert below:
