NOT ANOTHER
BRAND AGENCY
A brand partner. A fractional CCO+CBO.
Based in Amsterdam. Working with the world.
Founder of RAD AMS and fractional Chief Creative & Brand Officer. Building impactful brands, for business growth, with purpose-driven tech founders.
“She's the very best imo.”
– Saif Sarwar, co-founder of Educave.ai (an EdTech startup incubator).
Collaborated on growing brand engagement for: The Online School
2-week brand sprint
Brand clarity in 2 weeks.
Not 2 months.
A focused sprint to get your brand strategy, creative direction, and brand guide — from someone who's done it for brands like Bose, HSBC, and 30+ tech startups.
tech companies building our future need brands worth believing in.
“This is how much purpose can drive adoption, or in this case, churn. This is what happens when people don’t align with your values. Imagine the impact on sign ups when you stand for something they want to believe in.” — Radina
Read more on Tech Crunch.
An example of users choosing the more purpose-driven brand.
“my niche is niche tech”
From FinTech to S*xTech,
MusicTech to CreativeTech,
GigEconomyTech and EdTech.
What’s next?
Here’s a few examples of tech brand transformations during key growth stages – GTM / pre-launch and post-launch.
DJOID: ENTER DJOID
GTM Brand Transformation for AI + MusicTech brand pre-launch – steadily growing 3 years later in the music scene.
Whisper: You do you, better.
GTM Brand building for AI + S*xTech brand Whisper – joined founding team, built trust in a low-trust space.
Hybrid Xperience: Creative + Tech = Magic
Brand Transformation for AI + CreativeTech studio in Dubai – post year 1 in the market – developed brand clarity internally and externally.
SO-COL: SO-COOL
GTM and Year 1 brand building Web3 + SociaIFi brand – joined founding team – built brand from the ground up + community engagement.
a 2-week
brand sprint
kick-off
Great for getting started. Perfect for moments when:
+ You know something's off – logo, name, vibe, the messaging – but can't fix it or build it alone.
+ You have something good but need the strategic framework to make it win. Agencies are slow, distant, and pricey. Marketing teams don’t always understand brand building.
Brand brief → Alignment call → Minimal Brand Strategy & Creative Direction Deck → Feedback → Brand Guide
Brand clarity = Business Growth.
[2] spaces available.
Followed by optional weekly support.
Step 1 – Brief / interview Qs