brand world building + strategic storytelling
for tech companies doing great things.
RAD AMS – a tech brand incubator
based in Amsterdam, working with the world.
“my niche is niche tech”
FinTech, S*xTech, MusicTech, CreativeTech, GigEconomyTech, EdTech – what’s next?
Client testimonial:
Radina is a world-class creative and strategist.
We've worked together on several projects. At one edtech startup, Radina crafted storytelling and brand collateral.
This creative + strategic direction helped us connect with 10x more users and potential hires.
This helped us make a real impact and go from 0 to 6-figure ARR in Y1. [See case study]
Radina's creative work is grounded in an understanding of what a business needs to connect meaningfully with people.
She thinks like a founder and executes like a creative director with taste and experience.
If you're building something important in tech, talk to Radina!
Saif Sarwar
Co-Founder of Educave.ai
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Background:
10+ years at award-winning ad agencies, in London and Dubai. Global campaigns and rebrand strategies for huge tech brands like Huawei, Bose, HSBC. Last 5+ years working with AI and Web3 (30+ startups and scaleups), building impactful brands with tech founders and founding teams. Marketing campaigns for US, UK, EMEA, APAC markets.
DJOID: ENTER DJOID
AI / MusicTech
Brand refresh for Berlin-based AI-powered DJ music management software pre-launch. Going strong 3 years later. Present at ADE 2025.
The online School: questions
AI / EdTech
A brand strategy sprint and defined comms direction that was pivotal in helping the team reach 10x more people and grow the business from 0 to 6-figure in Y1.
SOCOL: SO-COOL
Web3 / SocialFi
Joined the founding team of this SocialFi (Web3) startup and built this NFT-powered social platform brand from the ground up, transforming a boring brand into a fun social one that fans LOVED. We took the brand to global stages like Token2049, and formed partnerships with big players like the official Formula 1 afterparties worldwide (Amber Lounge).
Whisper: you do you better
AI / S*xTech
Brand strategy and creative direction revamp pre-launch for this SexTech brand, a chatbot builder for OnlyFans creators. Joined the founding team as Chief Creative Officer and grew socials by 30%+ organically. Raised $1 million in 6 months.
Hybrid Xperience:
Creative + Tech = Magic
AI / CreativeTech
Strategic brand positioning and refresh for this immersive AI art and creative studio based in Dubai, that needed clarity in articulating what they do to attract the right clients, and show up as category leader in this space.
Client testimonial:
Radina's been awesome to work with over the last ~12 months.
Our first major project, a brand refresh + landing page design, continues to pay off handsomely for the business.
It's responsible for a majority of our new leads at this point.
And we continue to work on more and more together.
She's been great to work with, super fast and efficient, communicative, and enjoyable.
She takes my half-baked ideas and turns them into something impressive :)
Excited to continue working with her.
Taylor Crane,
Founder of Fractional Jobs.
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rad collabs
Working with experts across marketing and business development, and operations.
See the growing list of collab partners here.
tech companies building our future need brands worth believing in.
A lesson on how your brand story can affect your market share.
Your values and perceived purpose really drive user adoption, or in this case, churn.
Read more on Tech Crunch.
When 1.5 million people jumped ship to Claude from ChatGPT (when Open AI signed the US defense deal): Users actively jumped ship from Chat to Claude. Why? Because the platform no longer aligned with their values. That’s the power of brand, and how much your (perceived) purpose will influence who joins you, or not.
moral of the story: purpose-driven brands
double in value 📈
In this study by global market researcher Kantar, brands that were perceived to have high positive impact grew by +175% in brand value over 12 years, vs 70% those who had low perceived impact. Brand value allows you to increase your rate, your investment rounds, your position in the market.
brand strategy helps you to attract your audience, almost effortlessly
🌷
When you speak to them in a way that deeply resonates. When you talk about your mission in a way that makes them want to join and support everything that you do, and continue to buy from you and promote you, unprompted. That’s the power of purpose-led brand building.
interested? let’s grab a coffee ☕️
Virtual, or IRL, with RAD AMS Founder & Fractional CBO, Radina Galabova.
2 week brand sprint
“This is Michelin-star brand work right here”
★★★★★
the 2-week
brand sprint
A focused sprint to build your purpose-driven brand strategy and elevate your narrative across all touch points — from someone who's done brand strategy for over 15years for giants like Bose, HSBC, and 30+ startups and scaleups. Rejuvenate your brand and brief your team, and agents.
🦾
An MVP strategic brand transformation in 2 weeks, not 2 months.
“This is Michelin-star brand work right here”
– Kieran Prasch Co-founder of Capsules.
or just Book a virtual coffee and chat about what your brand needs first ☕️
Sometimes all you need is the right prompt to point you in the right direction. Dial a brand expert below:
