Brand revamp
for whisper 🤫
ai chatbots for onlyfans creators
from this:
The original copy and brand lacked clarity and engaging messaging. It didn’t make sense and speak directly to the audience - also not effective as website copy from an SEO perspective.
To this
A huge part of the rebrand was the shift in tone of voice from “we” to “you”. I kept the flowers from the original branding, made them bigger and more bold, yet sensual (gently swaying and caressing the page). Making them bigger felt more impactful and made each feel unique, just like the unique individuals (creators) who use Whisper.
growth in numbers:
During my time, we raised twice, raising $1Million in total, and I was able to grow the Instagram and X pages by 25-35% organically,
With the biggest spikes in growth on the pages from two activations:
1. The initial 9-grid launch branded animation videos (on Instagram) and
2. The selfies with creators at AVN (on both IG & X), notably some organic content still outperforming first paid influencer content.
Brand positioning + comms direction:
What does Whisper do?
ai chatbots for onlyfans creators 🤫
This is one of the best ways for creators to scale their business; because there’s only so much chatting one can do in a day. The alternative is to hire humans who can never really do it (sell it and sound like) they do 100%, and humans often make mistakes that costs them a lot of business.
What is the bigger mission (beyond product)?
more time (and money) for creators to grow 🌷
and ultimately help creators scale their business.
How did that translate into the consumer-facing brand message?
“you do you, better.”
We’re here to help creators grow, to use their unique talents (and sales style) to expand their offering, by creating a bespoke extension of them; an AI chatbot version of them. A chatbot that can pick up the slack when they need it so they can get more time to do other things, in both work and their personal life.
Brand challenge?
hard to publicly promote a product everyone wants to keep a secret…
So we used discreet marketing, what I dubbed “Whisper marketing” across all comms and kept our messaging more inspirational, more about helping them grow, and just positioning us as a tool and a platform that helps you do that, that champions success for creators; that celebrates their success and growth.
Visually, and in the brand experience as whole, we employed this idea of “Whisper marketing", creating a more mysterious feel, giving the users the experience of discovering a secret tool they don’t want others to know about, like they’ve just stumbled onto a goldmine. This was felt in the smallest of details, even in the reveal animation on the website intro:
“Whisper” marketing
Our marketing approach in everything we did from a brand POV when we were doing outreach, event promo, and social content. Keeping it discreet.
🤫
The website brand experience also was created in this “whisper marketing” approach. It felt like a reveal, uncovering a secret tool to grow your OF business.
Click on the GIF to go to the website.
We got nothing but great feedback on the new website:
Whisper Marketing IRL Promo
We used the discreet “whisper marketing” approach to promote the brand and product IRL at events too. Here’s how we reached out to hundreds of creators at the biggest adult creator media and awards show AVN (Adult Video Network) at the AVN Expo and Awards in Las Vegas.
I was armed with flowers, and was essentially a walking booth, giving out individual roses with a discreet business card attached. Needless to say it was a hit, the flowers were a great ice breaker and even if we didn’t connect or onboard them, it was a lovely brand experience they’ll always remember.
We had a lot of engagement and new fans on the page, and saw huge organic growth on our social channels (30% on Instagram & X). These selfies were our best performing posts on both Instagram and X.
We also got recognised (with people coming up to say they saw us) from the same promo we executed at the previous event which took place the weekend before, at XBiz in Miami.
From brief to brand
This work initially started as a copywriting brief to update the website copy, it turned into a rebrand and after the website was done I was invited to join the team full time to lead on all things brand as Chief Creative Officer.
Here’s my initial proposal on audience, messaging and activation ideas, with an updated positioning and tagline that tells creators what we are here to do, to help them grow do what they do best, with a simple message: you do you, better.
LOGO EVOLUTION
One of the first things I did, alongside the updated website design and brand art direction, was an update to the logo.
I gave it a more subtle, “whisper” feel by turning the wordmark into an outline shape (with lower case W), and a chat bubble icon on the ‘i’ to match; a nod to the humble DM and also remembering a person (or creator in our case). Putting the focus on the one-to-one conversation and connection with the creator.
See how everything came to life on the new website:
Phase 2:
free tool 👀
As a next phase, and test another way to promote the product more publicly, we launched a free tool (Chrome Extension), which has useful features to organise and manage their fans on OF.
This was another discreet way (in line with the “Whisper marketing” approach) to get our product in front of creators; and a discreet way for them to promote our brand, and product, too.
Through the extension tool, new creators got the opportunity to discover the “Whisper Pro” feature, essentially our main offering, a bespoke AI chatbot builder for OF creators.
I designed the tool and the website for it, built together with my dev partner (an Awwwards-winning website developer and art director called Alex Chen)
P.S. I met a competitor at Sx Tech in Berlin, who lit up when I mentioned I was Chief Creative officer on Whisper.
“Wait - you did the website? It’s amazing!” they said.
That moment reminded me how rare it is to build a brand in this space that truly resonates - not just with users, but with competitors too. When even your competition praises your work, you know it’s hitting hard.
This wasn’t the first time either. Another competitor approached me at another industry event (at AVN), because they recognised the brand (merch I was wearing).
Strong branding doesn’t just win users - it earns respect, increases your perceived brand value, and puts you on the map as category leader.
If your competition is paying attention, your audience definitely is too.
need clarity on how to grow engagement?
I usually kick things off with a 2-Week Brand Sprint.
Two weeks to figure out your positioning, direction, and what to do next. An MVP version of what agencies usually take months to develop.