Welcome to RAD AMS
A tech brand incubator, led by a Fractional CBO.
Radina Galabova
Founder & Fractional CBO
Chief Brand Officer
DM on LinkedIn
why “rad amsTERDAM”?
“It’s a brand naming framework I developed for different projects I create e.g. RAD RADIO, RAD PARTIES, RAD ART – so it made sense that the company I open, in my favourite city, would be called RAD AMS. It’s my flag-on-the-moon moment.
I wondered if I would be that person who names their company '“(something) London” but the city is symbolic of my personal and professional Venn Diagram: The convergence of tech, innovation, creativity & art here. “
– Radina Galabova, Founder of RAD AMS
P.S. Sign up to the RAD AMS newsletter if that sounds interesting. I’m infusing art and creativity in the boring tech scene. As my collab partner and creative technologist says: We need to get the brown pants off the robot (referring to a smart-casual dressed humanoid we met at AI House called Darwin).
Global Brand Experience
10+ years building global brands at award-winning agencies in London and Dubai, working with brands like Bose, HSBC, Huawei and Philips.
Brand Leadership in Emerging Tech
5+ years leading brand and marketing for tech startups across Web3 and AI. Working alongside founders and founding teams from launch, to sustained growth and beyond.
brand agencies are slow, expensive, distant.
They’re just not close enough to the product and AI innovations to make a meaningful impact, with the same speed the tech is developing at.
solution: A Fractional chief brand officer
An embedded strategic brand partner, who’s passionate about the tech as much as you are and owns the brand and narrative strategy across all touch points, for positive business impact and longterm growth.
“Working with tech founders over the last 5+ years, I spotted a gap in the market. Agencies struggle to match the speed of AI and product development, and lack the same passion for the tech and vision – leaving brand, product and business strategy feeling misaligned.
RAD AMS exists to bridge the gap between brand and business – and product – with a strategic founder-level partner who is focused on helping you build sustainable longterm business growth, through strategic brand world building. Helping you show up as a category leader. And becoming a brand loved by all.”
– Radina Galabova, Founder of RAD AMS.
Working with rad people
Working with a curated network of collab partners across marketing and business development to help set your brand as market leader in your space.
why tech,
why now?
“I’ve always been fascinated by how technology shapes who we are, as a society, as individuals, as humans.
Technology and brands have immense power on changing how we live, and work. Technology shapes our collective future, brand shapes our global culture. I want to help shape that by building brands with purpose-driven people.
As a woman, I also feel a sense of purpose to be a diverse voice in the room, and share more ethical thinking in the space.”
- Radina Galabova, Founder of RAD AMS & Fractional CBO.
book a coffee with the founder ☕️
Virtual or IRL if you happen to be in Amsterdam. Get some free brand advice over your favourite brew:
here’s the calendly if easier
the purpose driving rad ams:
“Tech has the power to shape our future, and brands have the power to shape our culture. I feel it’s my purpose to give the power of brand to the ones who deserve it. Let’s build a better tomorrow, together.”
– Radina Galabova
Founder of RAD AMS & Fractional CBO Chief Brand Officer