RAD AMS – A brand incubator for tech founders.
Working with founders and founding teams to build brands, positioning and communication systems that support business growth – without the cost or disconnected process of a brand agency.
Based in Amsterdam, working with the world.
Founded by
Radina Galabova
Fractional CCO+CBO
(Creative & Brand)
I help tech founders grow their business by building a stronger brand.
Aligning product, narrative and business growth into one clear direction.
My role combines strategic leadership with hands-on creative execution.
Working closely with founders during moments of change, launch and scale.
OR connect with me on: LinkedIn
EXPERIENCE:
Global Brand Experience
10+ years building global brands at award-winning agencies in London and Dubai, working with brands like Bose, HSBC, Huawei and Philips.
Brand Leadership in Emerging Tech
5+ years leading brand and creative direction for startups across AI and Web3 – supporting founders from launch, or at pivotal growth stages.
why I love working in tech
I’ve always been fascinated by how technology shapes who we are, as a society, as individuals, as humans.
Working closely with founders, I saw that brand agencies struggle to match the speed of product development and growth vision, leaving brand, product and business misaligned.
RAD AMS exists to close that gap through embedded brand leadership – building brand alongside product and business rather than after launch. User acquisition is much easier when you look good.
Based in Amsterdam and collaborating globally, I work with teams shaping the AI ecosystem and tech defining what comes next. And co-creating a more ethical future with purpose-driven people.
How it works:
Instead of outsourcing brand to an external agency, founders bring me in as an embedded brand partner.
I typically support:
Early positioning & narrative
Product and launch communication
Brand systems & creative direction
Growth and GTM alignment
Flexible, senior leadership without the full-time overhead.
+ Access to a curated network of expert creatives & marketeers.