ENTER DJOID

Person adjusting audio equipment with overlay of white wavy lines.
Close-up of black and white abstract text design reading 'DODO'.

Branding DJOID

An AI-powered music management software for DJs.

For the brand identity I started with three creative routes that set the tone, the vibe for the brand that resonated with the end user, the DJ. What kind of mood are they in when they are selecting music, tweaking sets, analysing the progression of the beats and the journey into the soundscapes of their library?

A collage of images related to space and futuristic technology, including a person touching a control panel, a face inside a space helmet, a spaceship interior, red digital visuals, colorful light waves, a red laser, a person at a space station console, a white futuristic room, and a person in a space suit.

Chosen route: The Spaceship.

Pressing buttons, analysing sounds, tweaking vibrations, looking for a new discovery to bring back and share with the world. A dj exploring their music and building sets feels similar to an astronaut’s journey through space in a spaceship. With everyone going black, we decided to go white.

We explored different ways to bring the idea of The Spaceship to life, visually. What we landed on is this minimal yet fresh combination of the spacey white, paired with a simple yet striking set of vibrating lines that represent the sound waves, set progressions, vibes of the music scapes to be explored, aboard this platform, this spaceship, called DJOID.

ENTER DJOID

Black wavy lines on a white background, arranged vertically in the center of the image.

Behind the scenes:

It all started with the idea, the core concept. What is the brand at its core? What’s the idea that runs through everything? What is the unique vibe that would resonate with the audience? We looked at 3 routes, 3 vibes.

We chose 1: THE SPACESHIP.

Logo icons

Then we looked at the icon, what is the logo icon? What does it represent in its purest form, as a symbol, of DJOID, an ai-powered music management platform for DJs.

font pairings

Stylized text 'DJOID' above wavy lines pattern.
A smartphone screen displaying a DJ app profile page with options for features, DJ sets, reviews, and how-tos, set against a black-and-white wavy striped patterned background.
A woman with reddish hair wearing headphones is DJing at a turntable with a black and white wavy design background. Another woman with long blonde hair, wearing a beanie and black coat, stands on a gray concrete staircase, looking towards the DJ.

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