NOT ANOTHER
BRAND AGENCY
A brand partner.
Based in Amsterdam. Working with the world.
Founder of RAD AMS and Fractional Chief Brand Officer. Building impactful brands for business growth,
with purpose-driven tech founders.
“She's the very best imo.”
– Saif Sarwar, co-founder of Educave.ai (an EdTech startup incubator).
Collaborated on growing brand engagement for: The Online School
2-week brand sprint
Brand clarity in 2 weeks.
Not 2 months.
A focused sprint to get your brand strategy, creative direction, and brand guide — from someone who's done it for brands like Bose, HSBC, and 30+ tech startups.
Curated Network of experts
I work with a curated network of creative and marketing experts – biz dev too – I collab with on brand building project. See Collab Partners here.
tech companies building our future need brands worth believing in.
“This is how much purpose can drive adoption, or in this case, churn. This is what happens when people don’t align with your values. Imagine the impact on sign ups when you stand for something they want to believe in.” — Radina
Read more on Tech Crunch.
An example of users choosing the more purpose-driven brand.
“my niche is niche tech”
From FinTech to S*xTech,
MusicTech to CreativeTech,
GigEconomyTech and EdTech.
What’s next?
Here’s a few examples of tech brand transformations during key growth stages – GTM / pre-launch and post-launch.
DJOID: ENTER DJOID
AI+MusicTech
GTM Brand transformation (pre-launch) – steadily growing 3 years later.
Whisper: You do you, better.
AI + S*xTech
GTM Brand building for Whisper – joined founding team, built trust in a low-trust space.
Hybrid Xperience: Creative + Tech = Magic
AI + CreativeTech
Brand Transformation for studio in Dubai post launch in the market – developed brand clarity internally and externally.
SO-COL: SO-COOL
Web3 + SocialFi
GTM and Year 1 brand building – joined founding team and built brand from the ground up with marketing and community engagement.
INTRODUCING
THE 2-week
brand sprint
Great for getting started. Perfect for moments when:
+ You know something's off – logo, name, vibe, the messaging – but can't fix it or build it alone.
+ You have something good but need the strategic framework to make it win. Agencies are slow, distant, and pricey. Marketing teams don’t always understand brand building. AI either.
Brand brief → Alignment call → Minimal Brand Strategy & Creative Direction Deck → Feedback → Brand Guide
Brand clarity = business growth.
2-Week Brand Sprint: €2500
DM me on LinkedIn for early-stage rates.
[2] spaces available.
Followed by optional weekly support.
Step 1: Brief / Interview Qs:
Feedback from the recent Brand Sprint:
