NOT ANOTHER
BRAND AGENCY
A tech brand incubator. A strategic brand partner.
For mission-driven tech founders.
Based in Amsterdam. Working with the world.
Founder of RAD AMS and Fractional CBO. Transformed over 30+ tech startup brands and businesses.
“She's the very best imo.”
– Saif Sarwar, co-founder of Educave.ai (EdTech)
Collaborated on growing: The Online School
“my niche is niche tech”
From FinTech to S*xTech,
MusicTech to CreativeTech,
GigEconomyTech and EdTech.
What’s next?
Here’s a few examples of tech brand transformations that grew the business:
DJOID: ENTER DJOID
AI+MusicTech
GTM Brand transformation (pre-launch) – steadily growing 3 years later.
Whisper: You do you, better.
AI + S*xTech
Joined founding team as Chief Creative Officer, after brand revamp, and raised $1million.
Hybrid Xperience: Creative + Tech = Magic
AI + CreativeTech
Developed brand clarity for this immersive arts studio based in Dubai.
SO-COL: SO-COOL
Web3 + SocialFi
Joined founding team as Marketing Lead and built the brand from the ground up, to global stages like Token 2049.
Working with a Curated Network of experts:
Creative and marketing experts – business development and operations too. See a few of the collab partners here.
tech companies building our future need brands worth believing in.
“This is how much purpose can drive adoption, or in this case, churn. This is what happens when people don’t align with your values. Imagine the impact on sign ups when you stand for something they want to believe in.” — Radina
Read more on Tech Crunch.
An example of users choosing the more purpose-driven brand, and dropping the one that doesn’t align with values.
brand strategy attracts your audience, almost effortlessly 🌷
2-week
brand sprint
“Rad! This is very inspiring!”
A focused sprint to get your brand strategy, creative direction, and brand guide — from someone who's done it for brands like Bose, HSBC, and 30+ tech startups. Use it to train your AI system!
Brand direction in 2 weeks.
Not 2 months.
let’s have a coffee ☕️
Virtual – or IRL if you happen to be in Amsterdam.