brand world building and strategic storytelling
For emerging tech companies in Amsterdam, and beyond.
Led by Founder & Chief Brand Officer – Radina Galabova.
I help tech founders unlock 📈 business growth through 🌷 strategic storytelling & brand world building 🖼️
— Radina Galabova, Founder & Fractional CBO (brand)
10+ years at award-winning agencies in Dubai, London.
5+ years with founding teams in AI and Web3.
30+ brand transformations and counting.
Client testimonial:
“Radina's been awesome to work with over the last ~12 months. Our first major project, a brand refresh + landing page design, continues to pay off handsomely for the business. It's responsible for a majority of our new leads at this point. And we continue to work on more and more together. She's been great to work with, super fast and efficient, communicative, and enjoyable. She takes my half-baked ideas and turns them into something impressive :). Excited to continue working with her.
Taylor Crane,
Founder of Fractional Jobs.
Client testimonial:
“Radina is a world-class creative and strategist. We've worked together on several projects. At one edtech startup, Radina crafted storytelling and brand collateral. This creative + strategic direction helped us connect with 10x more users and potential hires. This helped us make a real impact and go from 0 to 6-figure ARR in Y1.
Radina's creative work is grounded in an understanding of what a business needs to connect meaningfully with people. She thinks like a founder and executes like a creative director with taste and experience.
If you're building something important in tech, talk to Radina!”
Saif Sarwar
Co-Founder of Educave.ai
working with emerging tech companies across ai & Web3.
From FinTech to S*xTech, MusicTech to CreativeTech, GigEconomyTech and EdTech. What’s next?
transforming brands for global growth
DJOID: ENTER DJOID
AI+MusicTech
Brand refresh for AI-powered DJ music management software pre-launch. Going strong 3 years later, was present at ADE 2024/2025.
Whisper: You do you, better.
AI + S*xTech
Updated brand strategy and creative direction pre-launch. Joined the founding team as Chief Creative Officer and grew organic growth on socials by 30% in first 6 months, used by creators in top 10% in OnlyFans.
Hybrid Xperience: Creative + Tech = Magic
AI + CreativeTech
Strategic brand positioning and refresh for this immersive art and creative studio based in Dubai, who needed clarity in articulating what they do to attract the right clients and make the right impression.
SO-COL: SO-COOL
Web3 + SocialFi
Joined the founding team and built the brand from the ground up, transforming a pivotal brand device (the spelling of the brand name), taking the brand to global stages at Token2049, LA-based creators, and worldwide F1 afterparties (Amber Lounge NFT passes).
collaborating with a Curated Network of independent experts
Across creative, marketing, business development and operations.
See a few of my collab partners here.
tech companies building our future need brands worth believing in.
How brand can impact business growth & market share:
This is how much your values and perceived purpose can drive adoption, or in this case, churn. Imagine the impact on sign ups when you stand for something your audience believes in.
Read more on Tech Crunch.
The uninstalls of ChatGPT was a great example of how users chose the more purpose-driven brand, and dropped the one that really doesn’t align with their values.
brand strategy helps you attract the right audience, almost effortlessly 🌷
When you speak to them in a way that deeply resonates. When you talk about your mission in a way that makes them want to join and support everything that you do, and continue to buy from you and promote you, unprompted. That’s the power of purpose-led brand building.
purpose-driven brands grow double in value 📈
Brands that were outwardly purpose-driven in messaging grew by +175% in brand value growth over 12 years. [Kantar]
let’s do a 2-week
brand sprint
A focused sprint to build up your purpose-driven brand strategy and elevate your narrative across all touch points — from someone who's done it for brands like Bose, HSBC, and 30+ tech startups. Walk away with a rejuvenated brand direction you can brief your team, and your agents.
a strategic Brand transformation in 2 weeks, Not 2 months.
“This is very inspiring!”
book a coffee ☕️
Virtual, or IRL, with RAD AMS founder, Radina Galabova.