Radina Galabova

Your CCO/CBO - Chief Creative / Brand Officer.

Building cool brands with purpose-driven founders in tech and beyond.

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Delivering Brand Strategy & Creative Leadership & Execution.

Based in Amsterdam, working with the world.

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With Clients & Collaborators in:

Amsterdam, Dubai, Berlin, New York, London, Singapore and more.

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5+ Years Tech Startup Experience Across AI and Web3:

MusicTech, S*xTech, EdTech, FinTech (SocialFi and DeFi), GigEconomyTech, BraTech, CivicTech etc.

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10+ Years Leading Creative on Global Brand Campaigns and Digital Marketing Strategies at Award-Winning Agencies in:

Dubai - We Are Social (e.g. Huawei)

London - CSM Sport & Entertainment, Media Bounty. (e.g. Bose, HSBC, Greenpeace)

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Building HOMEES - “a friends-only airbnb”

Recently attended first hackathon and won 🥉 - Stay tuned for HOMEES 2.0

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Connect with me on Linkedin
Call me on +447926714424 / +31682008725
Email me on hello@radina.space

this is what my clients say about me:

Giving a project into her hands, allows me complete peace of mind knowing that she will come up with astonishing solutions. And I also love that I can count on her punctual delivery. Thank you, Radina.

Simonanda Juchert

Thank you for the hard work and for bringing our vision to life! Adding the touch of magic to HYBRID's identity and translating the strategy into communicative design that stands out! 

Roy Azzi

I got so much more than I expected- Radina even designed me some unique e-signature GIFs and a very genius bilingual Arabic/English logo design which my Middle Eastern clients love and has now become so synonymous with my agency.

Sehr Sarwar

Radina was such a delight to work with, highly perceptive and intuitive at understanding branding solutions that suited me perfectly........easy to communicate with, quick and efficient at producing a brand book and presenting possible solutions and adapting with feedback. All in all a real enjoyable fun process with a highly skilled professional creative. Would highly recommend to anybody.

Michelle Stephenson

Radina is a creative and branding superstar! With a keen eye for detail and knack for developing engaging brand-aligned ideas, she has been an invaluable part of the various teams and projects I’ve worked on with Radina.

Tommy Thomas

Thank you so much for the evolution of the work, we love the new brand's voice and style. Thank you so much for your flexibility and adaptability with us as well. I have worked on many brands before, and honestly I really like how Hybrid brand essence is just so genuine and true. A million thanks again.

Ricky D.

Need a brand revamp?

I’m a fractional Chief Creative & Brand Officer working with purpose-driven tech founders to elevate their brand. I don’t just design logos—I shape brands that resonate. brands that are loved.


From positioning and messaging to creative leadership across every touchpoint, I’m your strategic creative lead for brand storytelling, pitch decks, product, GTM, content strategy and anything brand or marketing related.

I bring 15+ years of digital advertising and brand building expertise. From my experience at award-winning agencies in Dubai and London to leading creative and growing brands from the ground up in fast-moving AI and Web3 startups.

I’ve led global campaigns and content strategies for brands like Huawei, HSBC, and Bose across EMEA, APAC, the US, and the UK. Working with remote teams around the world.

For the last 5+ years, I’ve been bringing big-brand energy to early-stage tech startups in Web3 and AI like DeFi, MusicTech, GigEconomyTech, EdTech, S*xTech, BraTech, DatingTech to name a few, and many more innovative and community-driven projects.

Why Work With a fractional chief creative / brand officer?

Because you need big brand energy and someone who’s been leading creative campaigns and marketing strategy for global brands to help your brand grow to the same heights.

Without the weight and price tag of a creative agency.

Just a clear and efficient senior-level-part-time board member (unofficial or official); a founder’s dream come true: a bionic creative arm to come up with great ideas and take over tasks that need a creative / marketing brain, and an expert touch.

I bridge product, brand, sales, and marketing so your message lands clearly and consistently. Through strategic creative leadership, I help you:

  • Define a clear and differentiated brand positioning that will help you grow the brand, create new channels, new products, all based on cohesive design and messaging, and storytelling.

  • Build a memorable, and meaningful brand identity (verbal and visual identity) that feels unmistakably you, even if it’s a refresh. It should feel like a successful makeover.

  • Create consistency across teams, channels, and experiences.

  • Grow a community that loves your brand — even when they are not buying your product — that proudly advocates for you.

  • Increase user acquisition and retention, with purpose-led messaging that speaks to them.

  • Strengthen your case for funding to investors by showing a brand that looks as good as it sounds, and presents like a category leader from day one.

“why is purpose-led messaging so important in branding?”

because Brands with a strong purpose massively outperform brands without.

You can ask chatgpt about it.

Research shows that purpose-driven brands grow faster and outperform competitors — based on a McKinsey report and a Kantar one which showed double the growth over 10+ years vs brands without audience-facing purpose. Purpose isn’t fluff; it’s a super-growth lever for your business.

If you aren’t communicating your purpose yet; I’ll help you refine it and show you how to communicate it, and weave it into your brand and messaging so you can scale with clarity and momentum in a beautiful way.

Remember: People love to buy from purpose-driven brands. And they love talking about them.

Let’s grow
Your brand,
and Your business.

If you’re looking for a strategic creative partner to elevate your brand and business, not an agency, but an embedded-part-time Creative and Brand Lead with a stellar team to lean on (when needed), then look no further.

I’ll develop your brand in a way that is memorable, and meaningful. Taking it from a brand that’s costing you money (by not standing out and resonating) with one that supports steady growth of your business. A brand that is consistently telling the same brand story across all channels, and your audience loving it. *Chef’s kiss*

10-week strategically-developed brand revamp

led by me + a modular senior team

01 – Brand Strategy // Week 1-2

light-touch work on Positioning + Messaging

Deliverables / Steps

  • Meeting to review filled brief and align

  • Review existing and/or action new audience research and brand strategy documents

  • Refine positioning and messaging

  • Define 1–2 positioning/messaging directions

  • Presentation meeting to share draft options

  • Feedback shared and amends done

  • Presentation meeting to share refined option

    Cost:

  • Cultural Strategist: €2,500

  • Creative / Brand Lead: €2,500

  • Total: €5,000

02 – Brand Identity // Week 3-4

Visual & verbal identity

Deliverables / Steps

  • Mood board / reference sharing session (look & feel)

  • 3-5 Preliminary logo sketches / font styles

  • Meeting to share selection & decide on direction for logo refinement (with icon)

  • Colour palette creation

  • Core brand elements (shapes, symbols, photography style)

  • Meeting to present elements

  • Feedback shared and amends done

  • Meeting to share final logo, colours, fonts, core elements

Cost:

  • Creative / Brand Lead: €2,500

  • Motion Graphics / Art Director €2,500

  • Total: €5,000

03 – Finalising Brand Assets + Guide // Week 5-6

digestible 2-page brand guide

Deliverables / Steps

  • Meeting to discuss additions of refinement of logo, colours, fonts, typography, photography style

  • Finalising supporting brand elements (patterns, shapes, symbols)

  • Create 2-page brand guide:

    • Page 1: Core elements (logo, colors, fonts, brand elements like shapes/patterns etc)

    • Page 2: Messaging, tone of voice, values, photography style

  • Presentation meeting to share guide

  • Feedback shared and amends done

  • Final feedback implemented

Cost:

  • Creative / Brand Lead: €2,000

  • Motion Graphics / Art Director €2,000

  • Total: €4,000

04 – Website design + develpoment // week 7-8

Design and Development of a landing page and 2 simple extra pages

Deliverables / Steps

  • Meeting to discuss website overview & content requirements

  • Landing page / home page design

  • Meeting to share draft

  • Feedback shared

  • Meeting to review design updates

  • Secondary pages (2–3 pages) designed

  • Meeting to share pages

  • Feedback shared and amends done

  • Meeting to align with dev

  • Share final designs with dev

Cost:

  • Creative / Brand Lead: €3,000

  • UI/UX Designer + Web Developer (Framer, Webflow) : €7,000

  • Total: €10,000

05 - Comms + content strategy // week 9-10

Light-touch work on comms direction / messaging / campaign ideas / ever-green content themes

Deliverables / Steps

  • Meeting to discuss brief for strategic direction for communications based on brand identity

  • Messaging for key channels (social, website, campaigns) developed as an overview

  • Content approach with a few themes developed

  • Meeting to present work

  • Feedback shared and amends done

  • Meeting to share refined work based on feedback

Cost:

  • Cultural Strategist: €2,500

  • Creative / Brand Lead: €2,500

  • Total: €5,000

asking yourself, “is this the right moment for a strategic brand revamp?”

This package works best if:

  • Product is live and scaling

  • Brand is starting to slowly growth (sales, hiring, clarity)

  • You’re a founder who wants ownership taken off their plate

  • Decisions can be made quickly

  • Clarity > endless options

This is not the right moment if:

  • You’re still pre-PMF

  • Brand decisions need full consensus

  • You’re mainly looking for execution support

  • You want multiple directions explored in parallel

Rule of thumb:
If brand feels like friction, not decoration — timing is right.