do you Need a brand revamp?
At a certain stage, brand stops being about how things look and starts affecting how the business grows.
Sales slow down, engagement feels low
Messaging becomes inconsistent as touch points increase
Or perhaps the story no longer matches the product
That’s usually the moment a strategic brand revamp starts to matter.
What a brand revamp means here
A strategic brand revamp is more about realignment than a total overhaul:
(re)clarifying purpose-driven positioning and storytelling narrative
aligning messaging across touch points
bringing consistency to how the brand shows up
making the brand support growth, not get in the way
When done well, brand becomes a lever for growth, not just decoration.
Why defining purpose-led messaging matters
Purpose isn’t fluff.
It’s what makes a brand coherent, memorable, and resilient as it grows.
When the brand purpose is clear:
messaging sharpens
communities form naturally
teams align faster
brands travel further than products alone
If purpose isn’t articulated yet, I help founders define it — and translate it into messaging, storytelling, and brand expression that supports scale with clarity and momentum.
Is now the right moment?
I’ve built a short test on ScoreApp to help founders assess whether a strategic brand revamp would have real impact right now. Check it out here.
It takes a few minutes and is designed to be honest — sometimes the answer is not yet.
I’ve just launched it so do try it out and share your feedback.
Why Work With a fractional chief creative / brand officer?
Because at a certain stage, brand needs leadership, not more execution.
I work with founders and founding teams who want part-time senior partner to take over brand ownership — without hiring a full-time C-level role or engaging a large agency.
As a fractional CCO/CBO, I:
take ownership of brand direction and decision-making
bridge product, brand, marketing, and sales
bring experience from leading global brand and campaign work
work embedded with your team, supported by a small senior network when needed
How I work
For a brand revamp engagement, I operate as your part-time brand & creative lead for 3 months, and look at Brand Strategy and Brand Assets, followed by Comms Strategy and Asset Updates across touch points.
That means:
Leadership, not hand-holding
I’m brought in to take ownership of brand direction and decision-making — not to manage tasks or explore endless options.Clarity over quantity
I make clear recommendations so we maintain momentum and avoid over-designing or over-thinking.Collaboration, not committee
We work closely together, but without heavy consensus or prolonged approval loops.End-to-end ownership
Strategy, identity, website, and comms are treated as one connected system — not separate deliverables.
This works best when founders want to delegate brand ownership, rather than manage it day-to-day.
Find out more about me here.
Let’s grow
Your brand,
and Your business.
A brand revamp only matters if it moves the business forward.
The goal isn’t just to look better.
It’s to become clearer, more confident, and more effective.
When brand direction is right:
sales conversations become easier
hiring attracts the right people
messaging resonates without over-explaining
teams align faster
growth feels intentional, not accidental
I develop brands that stop costing you momentum and start supporting steady, sustainable growth — with a clear story, consistent expression, and an audience that actually cares.
That’s the difference between having a brand and using it properly.
a 3-month
strategic brand Realignment
Led by your Fractional Chief Creative / Brand Officer + a Modular Senior team in Product, Brand and Marketing.
Starting from €15k per month.
01 – Brand Strategy & identity realignment
Month 1
Review brand positioning, audience insights, narrative, and messaging foundations.
Outcome:
Clear positioning realignment
Refined brand narrative
Updated messaging principles to guide all future work
Review and refine / update logo and other brand elements
Clear rules for consistent application
03 – Website & content storytelling evolution
Month 3
Update website and channels to match brand realignment
Outcome:
A fresh website aligned with updated messaging and brand storytelling
Clear narrative flow that supports conversion and credibility
A site that reflects the company’s current stage and ambition
02 - Comms strategy refresh
Month 2
Review and refine how the brand communicates across channels.
Outcome:
Clear messaging framework for key channels
Guidance on tone of voice and narrative emphasis
Direction for founder, product, and community communication
A shared reference point teams can use moving forward
