What does fractional mean?
Essentially it’s hiring a senior partner at a fraction of the full-time rate. Scoped per hour.
By hiring someone fractionally, you get a partner on call who can provide expert advice and efficient brand execution for your business, in a flexible manner — scoped hourly, invoiced weekly, with the first week paid in advance.
As a fractional Chief Creative & Brand Officer, I work directly with founders who need quick advice or support with decisions for their brand and may not yet be ready to hire full time. Or need some brand maintenance without the work of handling junior or external teams.
Best for founders who need a seasoned expert on call, to help with specific brand issues — without the cost of hiring a full-time role or engaging with an expensive external agency.
As a Fractional Chief Creative & Brand Officer, I :
Diagnose brand issues and provide efficient and effective solutions
Share expertise from 10+ years of experience leading creative & comms strategy at award-winning agencies for brands like Huawei, BOSE, HSBC, Philips ;
Bring experience from 5+ years building successful brands for tech start ups
Work on-call, with flexible ad-hoc hours
Support with a trusted senior network of creatives that span art direction, animation, videography, AI art, photography, cultural strategy, website design and development (if and when needed).
this is For founders who:
Want senior thinking in brand expertise
Are tired of creative agencies
Don’t want to manage freelancers
Value taste, judgment, and partnership
Need to outsource mental load of brand decisions to an expert they can rely on
how a fractional engagement works
I operate as your creative & brand partner, CCO / CBO, and come in to review and update your brand based on specific pain points.
I can also lead a more holistic brand strategy realignment, together with an updated comms strategy and brand assets refresh.
In a brand realignment project, some of the execution will be handled by myself, and where needed, I would bring in creatives and marketeers from my network to assist in updating the brand across touch points.
That means:
Leadership, not hand-holding
Clarity over quantity
Collaboration, not committee
End-to-end ownership of the brand
Supported by a nimble team
This works best when founders want to delegate brand ownership, rather than manage it day-to-day. Happy to receive bi-weekly updates and check-ins, and trust the process and expertise.
Find out more about my experience here.
why it’s always worth updating your brand
At a certain stage, brand stops being about how things look and starts affecting how the business grows.
Sales slow down, engagement feels low
Messaging becomes inconsistent as touch points increase
Or perhaps the story no longer matches the product
That’s usually the moment a strategic brand realignment really starts to matter and be a good investment for the business.
What does
a strategic brand realignment entail?
A strategic brand realignment is not a total reset, it’s a recalibration:
(Re)clarifying purpose-driven positioning and storytelling narrative
Aligning messaging across touch points
Bringing consistency to how the brand shows up
Making the brand support growth, not get in the way
When done well, brand becomes a lever for growth, not just decoration.
Is your brand leading with purpose?
Purpose-driven brands outperform seemingly non-purpose-driven brands in the long run (185% brand value growth over 12 years in a study by Kantar) showing us that communicating your purpose clearly provides sustained growth for the brand, and business.
When the brand purpose is clear:
Messaging sharpens
Communities form naturally
Teams align faster
Brands travel further than products alone
People want to work with you and buy from you, and talk about you
I help founders translate their purpose into messaging, storytelling, and creative brand expression that supports business growth with clarity and momentum.
Let’s grow
Your brand,
and Your business.
A brand realignment only matters if it moves the business forward.
The goal isn’t just to look better. It’s to become clearer, more confident, and more effective.
When brand direction is right:
Sales conversations become easier
Hiring attracts the right people
Messaging resonates without over-explaining
Teams align faster
Growth feels intentional, not accidental
I develop brands that stop costing you momentum and start supporting steady, sustainable growth — with a clear story, consistent expression, and an audience that loves to support.
That’s the difference between having a brand and having an impactful brand.
a 3-month
strategic brand Realignment
Led by me, your Fractional Chief Creative / Brand Officer + a modular senior team
01 – Brand Strategy & identity realignment
Review brand positioning, audience insights, narrative, and messaging foundations.
Outcome:
Clear positioning realignment
Refined brand narrative / storytelling
Updated messaging principles to guide all future work
Review and refine / update logo and other brand elements
Clear rules for consistent application
02 - Comms strategy refresh
Review and refine how the brand communicates across channels.
Outcome:
Clear messaging framework for key channels
Guidance on tone of voice and narrative emphasis
Direction for founder, product, and community communication
A shared reference point teams can use moving forward
03 – Website & content update
Update website and channels to match brand realignment
Outcome:
A refreshed website aligned with updated messaging and brand storytelling
Clear narrative flow that supports conversion and credibility
A site that reflects the company’s current stage and ambition
Services would be tailored based on the specific business needs.
